Reasonable Doubt turned 22 this year and it continues to age like wine. Urban Outfitters will make the classic album the focal point for their newest music inspired merchandise drop.
Partnering with Roc-A-Fella co-founder and partner Kareem “Biggs” Burke, the national retailer will be selling a limited edition capsule honoring Jay-Z’s classic debut. The collection will deliver eight pieces including a hoodie, long sleeve t-shirt, short sleeve tees and a beanie. All the items feature branding from the album including cover artwork, lyrics and the track listing.
Biggs took to his Instagram to explain the deal. “I just dropped a Collab with @urbanoutfitters. I wanted to partner with a retailer that speaks to the everyday consumer by offering quality at an affordable price point. The jacket is coming soon. Limited to 196 all numbered. Stay tuned!!! #Reasonabledoubt #Redo96.”
You can buy the collection here. Where is that RD jacket Biggs is wearing though?
Photos: Urban Outfitters