On November 14 the “Views” rapper took to Instagram to confirm the launch date for the retail expansion. “OVO LONDON FLAGSHIP STORE OPENING 11.17.17 at 12PM GMT address is 1C POLAND ST. SOHO, LONDON @welcomeovo 🇬🇧”
It is located in the Soho section of London which is known to be one of the main entertainment districts in the city. The new boutique stays true to OVO’s minimalist theme with a stark white motif, bare walls and gold framed mirrors. This new location will stock OVO’s Fall / Winter 2017 collection as well some items specifically made for the UK including a British themed hoodie.
In recent years Drake has found a special place in his heart for London. Drizzy has worked with several artists from the town including top Grime talent Giggs and Skepta. He also played a major role in bringing back crime drama Top Boy via Netflix.
The new OVO flagship store is located at:
1C Poland St.
You peep more photos of it on the flip.
Via Hype Beast