McDonald’s is instilling a new marketing ploy to get greased out patrons back in their restaurants. McDonalds is kicking off a new DJ competition exclusive to their African-American themed, 365 Black website. Participating in the competition are Salt & Pepa’s DJ Spinderella, Grammy award winning producer and song-writer, Bryan Michael Cox and Jamie Foxx’s official DJ, DJ Irie. The competition began Monday, September 7 and features the DJs spinning old school, new school and R&B mixes. Each DJ represents a different McDonalds’ sandwich. Spinderella represents the Big Mac, B. Cox is the Quarter Pounder with cheese and DJ Irie is the new Angus Third-Pounder. The site currently features the trio scratching and spinning new school classics like Fabolous’s “Holla Back Youngin” and Ludacris’s “Stand Up” until their old school and R&B sets are available in October.
Visitors to the website can cast their vote on which DJ set they like the most and be qualified for the McDonald’s Flavor Battle Sweepstakes. McDonald’s and Sprite are teaming up to send one grand prize winner to Atlanta for the “Sprite Step Off” National Finals in January. According to the food makers, “The Sprite Step Off” is set to be the largest national step competition in history with over $1 million at stake in prize money.
Greek fraternities and sororities can compete on college campuses from September through November. The Sprite Step Off takes place in Atlanta, Baton Rouge, Birmingham, Bloomington (IN), Charlotte, Chicago, Cincinnati, Columbia (MO), Columbia (SC), Columbus (OH), Dallas, Fayetteville (AR), Houston, Morgantown (WV), Long Beach, Montgomery (AL), New Orleans, New York City, Norfolk, Philadelphia, Raleigh, San Francisco, St. Louis, Tallahassee and Washington, D.C. The finals will be held at the Atlanta Civic Center on January 19, 2010.
To take a bite out of the flavor battle, click here: http://www.flavorbattle.com.
For more details on the Sprite Step Off visit their website at http://www.spritestepoff.com.