On Thursday, April 28th, Hollywood East Entertainment hosted their annual traveling Hip-Hop showcase Leaders of the New Cool (LOTNC) in Atlanta, GA.
Takinp place at the Loft, famed Hip-Hop journalist Maurice Garland brought a number of acts to the stage specifically picked due to one common factor; potential to redefine the current urban music landscape.
Local legend Greg Street from V-103 spun throughout the show and was joined by mixtape pioneeer DJ Holiday who made a special appearance and introduced the crowd to his signee, rapper Raz Fresco of Canada.
Founded in July of 2009, Leaders of the New Cool has traveled the country and has quickly become the nationwide “go-to” for those looking to discover what and who defines the “new cool.”
Previous performers have included Big K.R.I.T, Meek Mill, Dom Kennedy, LEP Bogus Boys, J.Cole, Donnis, Pill, Freddie Gibbs, and many more.
At Thursday’s show, rappers Tom P and BrandUn DeShay were easy standouts with P’s signature fast paced rhymes and DeShay’s smooth self-made beats and easy flow.
Ohio rap group Fly Union arguably stole the show however after performing tracks from their popular The Greater Than mixtape.
Other performers included rapper O.G. Boo Dirty, FSM, Jose Guapo, FKI, Young Scolla and Purple Ribbon’s Black Owned C-Bone.
Rap group FSM, short for Flight School Music, also gave a high energy performance before Baltimore rapper Mully Man jumped into the crowd.