Just a year ago (when Joe Biden was President), AriZona Iced Tea’s co-founder, Don Vultaggio, explained that the reason that his beloved iced tea remained at just $1 for the past 30 years was because there simply was no need to raise the price on consumers because life was already hard on everyday people as […]
If only more business people kept it this real.
“I know what drives our base… We taste good consistently. We look good consistently, and we’re priced fairly consistently,” Don Vultaggio said.
adidas and AriZona Iced Tea collaborated for a sneaker collection and were supposed to open up a pop up shop in NYC. It was a great idea but the availability of sneakers for sale at $0.99 caused enough chaos for NYPD to shut it down.
