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“I know what drives our base… We taste good consistently. We look good consistently, and we’re priced fairly consistently,” Don Vultaggio said.

KICKS

adidas and AriZona Iced Tea collaborated for a sneaker collection and were supposed to open up a pop up shop in NYC. It was a great idea but the availability of sneakers for sale at $0.99 caused enough chaos for NYPD to shut it down.