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This past weekend saw the release of yet another impossible to copp pair of Travis Scott designed Air jordans and while all us sneakerheads are used to wearing that big fat “L” after weekends like this, a fed up fan took to an Travis Scott fan page to throw up a PSA in hopes to […]

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The Knicks didn’t get to draft Zion Williamson, but the basketball phenom paid a visit to NYC, Harlem specifically. The NBA’s No. 1 Draft was in town to unveil the Air Jordan XXXIV, which he’ll surely be rocking at the start of the season.

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Zion Williamson is set on setting his own path as the first Zion Williamson. However, he will be rocking kicks with an iconic legacy since today (July 23—probably not a coincidence), Jordan Brand announced it has signed the NBA’s No. 1 draft pick to the house that Air Jordan built.

Tech

Fortnite the worldwide video game phenomenon has had some epic crossover events in the past with the likes of Marvel’s Avengers: Endgame and most recently John Wick. Today (May 22)  Epic Games unveiled its second season 9 LTM event with Jordan Brand right on time for the upcoming NBA Finals.

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With the NBA All-Star game a couple of weeks away, Jordan Brand and Nike have officially unveiled their 2019 All-Star collection. The drop includes limited-edition colorways of the signature kicks of JB and Nike athletes Russell Westbrook, Kevin Durant, Paul George and Kyrie Irving as well as the Air Jordan XXXIII.

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We’re still a few weeks away from highly anticipated release of the “Infrared” Air Jordan VI’s (with the Nike logo on the heel), but one of New York City’s most well-renowned apparel shops is blessing heads with a chance to cop a pair hella early. If they don’t mind waiting in line during a polar […]

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We’re still a few weeks away from NBA All-Star Weekend. Although heads are eagerly awaiting the release of a plethora of highly anticipated Nikes, Jordans, and whatever other surprise drops await us, it seems like they might wanna pick up a few All-Star jerseys to go with them kicks as well.

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Basketball star Maya Moore and stylist Aleali May have cooked up a women’s-exclusive Air Jordan collection that will dudes scheming on their gear. The collection includes a buttery Air Jordan X and Air Jordan 1 fitted with high fashion flourishes. 

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Kawhi Leonard of the Toronto Raptors made a business decision to leave the vaunted Jordan Brand for New Balance. However, fans on Twitter are clowning the move with rapid-fire jokes and memes.

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Look Ma, no laces. Jordan Brand just unveiled the Air Jordan XXXIII which will surely have heads talking about its new FastFit Technology.

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DJ Khaled continues to win at life. The man born Khaled Khaled will have yet another limited-edition Jordan sneaker slotted in time for the release of his tenth solo project.