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New Balance shows no signs of slowing down or watering down their product in 2015. That said, the New England-based brand reconnects with Concepts (stylized CNCPTS) to create a take on the 997 silhouette coined “Luxury Goods.”

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New Balance and staple UK boutique Footpatrol created the footwear equivalent to 100 fire flame emojis and properly titled the release “Encyclopedia.”

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Hip-Hop Wired couldn’t let the year close out without noting one of our favorite pastimes: dope sneakers. That said, here’s Wired 25: The 25 Best Sneakers Of 2014.

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New Balance has been dropping some fresh collabs lately, but Black Friday will feature its very own heat. The brand’s Boston and New York stores will be dropping a limited US574.  

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Boston-based retailer Concepts connected with New Balance and they dug in the latter’s vaults to breathe some new life into the CM496 model. This “Pool Blue” colorway of the OG sneaker is a definite stand out.

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New Balance has teamed with New York City shop West NYC for a crispy collaboration utilizing the 530 model. The limited edition West NYC x New Balance 530 “Lava” flips neon red and purple hues that are a nod to its volcanic inspiration.

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These are mean and vicious, man. After showings some favoritism to silhouettes in their 990 and 1500 series, New Balance takes longtime followers of the brand back to the MT580 via a collaboration with Toronto’s Capsule.

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All red sneakers have been a trend as of late if you haven’t noticed. Proof can be seen in this fresh New Balance 1500 silhouette created in collaboration with Chicago’s Saint Alfred.

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We may be late to the proverbial dance as they say, but it was totally necessary to feature the upcoming New Balance MRT580 Revlite. Try saying that five times fast.

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On the intro to Ghostface Killah’s (happy born day, sir) third album, Bulletproof Wallets, Raekwon’s voice is actually heard first saying, “What I tell you about wearing the wrong New Balance, man?” The Chef was right. There are certain New Balance you should stay clear of if you are rocking them strictly for fashion purposes […]

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Raekwon New Balance Promo Video Wu Tang Clan’s Raekwon teams up with New Balance sneakers for a new campaign, as the rap legend talks about Hip-Hop’s love affair with NB kicks. Rae and DJ Mars also take viewers on a shopping spree through some of New York’s famous sneaker spots. Watch Raekwon’s promo vid here: […]

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“Where Are You Running To Next?” – Don Cannon New Balance hooked up with Atlanta DJ/producer Don Cannon for their “Where Are You Running To Next? campaign. There’s a quick Hip-Hop Wired cameo around the 1:28 mark from our previous interview with Don Cannon, which you can catch here, if you missed it. They could […]