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Reebok is dropping the Question Mid Double Cross, a shoe that pays homage to the red and blue colorways of Allen Iverson‘s now classic first signature sneaker.

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Reebok has always been a significant part of the fitness apparel industry and the company continues to wisely invest in the current wave of meshing athletic shoe function and streetwear-influenced fashion by way of a new sneaker. The company has unveiled the Zig Kinetica Concept_Type 1, a sneaker designed for chill nights on the town […]

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Reebok is a subsidiary of adidas, so this should have happened a while ago. Today (Sept. 26), the brands announced they will be combining forces to bless Reeboks’ classic Instapump Fury with adidas’ ever-popular Boost cushioning.

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Most aspects of popular culture are dominated by men, and a new launch from Reebok aims to illustrate how that is rapidly changing. The athletic brand has partnered with Jazerai Allen-Lord and other women creatives to bring forth the “It’s A Man’s World” campaign, cleverly stylized as “It’s A Man’s World.”

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Reebok is rolling out an all-new way to cop an exclusive sneaker. Its “Sport The Unexpected” campaign finds the brand dropping an exclusive, Cardi B endorsed Club C via a new Amazon and Google Home skill.

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Reebok and Cardi B are making for a great team-up. Today (August 14), the athletic brand unveiled from the Meet You There campaign featuring the Bronx rapper.

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It seems Reebok got the hint about the power of our culture. They just appointed one of the hottest names in fashion to an executive position.

KICKS

Cardi B has been officially rocking with Reebok since late 2018. Today (July 16), the brand revealed Bardi as the star of its new “Nails” campaign that promotes the Club C model.

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Reebok has stayed on the pulse of culture thanks to collaborations with the likes of Cardi B and Future most recently, and part deals with artists such as Kendrick Lamar, Swizz Beats, and Rick Ross. Often, Damion Presson, Reebok’s director of global entertainment marketing, was the man behind the scenes making the deal go and […]

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Beyoncé set the internet ablaze when it was announced her multilayered partnership with Adidas to relaunch her Ivy Park brand. One report that surfaced out of the news of the deal was that the singer walked out of the meeting with Reebok because the company lacked diversity. The sneaker company broke its silence and claimed that […]

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Future was flexing in Hong Kong. On Wednesday (March 27), the Atlanta rapper performed at Reebok’s Shanghai Fashion Week show in China.

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Future’s signature sneaker line on Reebok were certainly some head-turning silhouettes to say the least, but from the looks of his new Aztrek runners, it seems like the ATLien has settled on a more down to earth design.