This Saturday (December 13), the ALIFE x Reebok Court Victory Pump, a personal favorite, returns to one of streetwear’s most respected retailers.
Kendrick Lamar was in NYC talking about his new partnership with Reebok, but we had to sneak in some questions about music. K. Dot was excited about the success of his boy J. Cole’s new album, and revealed that their long-awaited collaborative project is closer to becoming a reality.
While many are wondering when Kendrick Lamar‘s new album will drop, the Compton rapper went ahead and partnered with Reebok.
A week from today, shoppers across the states will be clamoring to stores and e-shops alike to make incessant purchases at a bargain price. Black Friday, as the day is called, is an event each year, but electronics and clothes are no longer the only draw; the shopping holiday is also a hotbed for sneaker releases.
Cam’ron saw fame and fortune through Hip-Hop, but about 20 years ago, most assumed that basketball would be his one-way ticket to success. Pair the rapper’s deep roots in the sport with his influence as a member of The Diplomats, and it’s apparent why Reebok selected him to rep New York City’s playground hoops culture in a new ad.
Agenda Las Vegas is one of the world’s most enthralling fashion expos. Buyers, designers, distributors and media from all corners of the earth convene under Sin City’s bright lights before the show ventures off to Long Beach and NYC.
If you let Rick Ross tell it, there’s Reebok and everything else, including Vans.
Did Reebok really drop Rick Ross from his endorsement deal? No matter the case, Rozay is still riding for the sneaker brand, and designed a special Maybach Music Group colorway of Shaquille O’Neal’s retro Shaq Attaq signature shoe.
It’s the time of the year to deck the halls with Dipset. Stalley is down with Nike. Drake has Jordan. Kanye is down with Nike adidas. And now, Killa Cam’ron and his right hand man, Juelz Santana are getting that sneaker money as they lace up their Reebok and just do it © Rick Ross.
Shaquille O’Neal played high school hoops in Newark, New Jersey and the NBA great comes full circle in a new “Brick City” commercial from Reebok Classics. The spot is an ad for the new “Brick City” colorway of the Reebok “Shaq Attack” and features Redman.
Alicia Keys rode shotgun as her husband Swizz Beatz championed Reebok‘s return to notoriety. She’s since become a first lady, of sorts, for the footwear brand and today, we get the first looks at her new signature shoe, the A.Keys Wedge.
