According to the song “Otis,” a lot of young bucks would think it was Jay-Z that “invented swag.” On the contrary, folks. Reigning NBA M.V.P. LeBron James says it was the WWE Hall Of Famer, Ric Flair, who was swaggin’ out before anybody.

Lil B, News, Video

For months, Lil B the Based God has gone back and forth with NBA Superstar Kevin Durant about playing him one on one in a game of basketball. The NBA star laughed off the notion that the 5’10” rapper would stand a chance against the 6’10” three time scoring champion. 

News, PHOTO OPS, Sports, Video

Champs Sports is officially in the magazine business, sort of. The athletic apparel and footwear retailer has officially unveiled SWAG (short for Stylish Ways to Acquire Game), a quarterly app-based e-zine aimed at teens and fans that provides insight into the lives of pro players and sports culture in general. The first athlete to grace […]

News, Video

Esteemed best selling author and invited guest speaker at NYU, Lil’ B, has a new video dedicated to his love of the derriere. To be honest, there isn’t much that needs to be said about this video. The Based God‘s new song “I’ma Eat Her @$$,” will appear on his newest album #1B-tch. This is just […]