Adidas Originals drops a sneak peek to their upcoming collaboration with longtime sneaker aficionados Run-DMC and DJ A-Trak. Blending two seemingly divergent cultures with the intent to bring something new to the forefront is what this Adidas campaign, Unite All Originals, is all about.

In the clip Reverend Run speaks on how vital it is to share ideas to continue the development of culture, specifically Hip-Hop. DMC remarks on how the premise on the campaign is steeped in the foundation of  Hip-Hop. The Rap legend mentions how he took different elements of Jazz and Rock as a basis to make music, ultimately concluding that partnering with A-Trak, along with Adidas, is as Hip-Hop as it gets.

Apart from the video there’s not much information on the project or even what the project is.  With the the hash-tag #unitealloriginals be prepared for anything as it is set to release on August 1.

Check out the video below and let us know your thoughts on it in the comments.

Photo: YouTube




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