Dade County’s Pitbull has come a long way from his days of gangsta rap, á la M.I.A.M.I. The man born to Cuban expatriates went from being a Lil Chico signed to Luther Campbell’s Luke Records to international brand Mr. Worldwide.
His latest business undertaking? His own SiriusXM channel, making the 33-year-old the first Latino artist to have his own full-time channel on the service.
Scheduled to debut in early 2015, the channel will feature both music by the Miami star as well as personal selections from other artists. The anchor of the channel will be a weekly show hosted by Pitbull.
Pitbull’s channel will likely be bilingual so as to serve, both, Latino and mainstream listeners. More details to come. Congrats to Mr. 305.