Reebok Classic and Footaction have teamed to launch the Fury Pop Up Shop that features gear from Atlanta rapper Future’s collection with the former. Featured in the NYC space is the Reebok Instapump Fury Overbranded sneaker that Future Hendrix was seen rocking on the Summer Sixteen tour.
The space is decorated to be as dramatic as a Future concert, or video, via spotlights, smoke machines and relatively dark ambiance. As soon as visitors walk in they will be taken back into time thanks to a “Back to the Fury” display that features classic and very rare Reebok Instagram Fury collabs with the likes of BAPE, Chanel and Kenzo Minami (look ’em up).
Also on hand will be renowned illustrator Steph Morris creating drawing of the sneaker.
The Reebok Instampump Fury “Overbranded” actually goes on sale tomorrow (Oct. 12) but you can catch a pair (for $165, in limited quantities) at the presale today at the pop up shop (it’s set to open at 4pm).
The Reebok Fury Pop Up Shop is located at 125 West 33rd Street, New York, NY and runs today from 4pm – 8pm and tomorrow from 12pm – 8pm. .
Check out detailed photos from inside below and on the following pages.
Photos: Reebok, aqua