Hip-Hop Clothing Casual Movement:
Cross Colours, Phat Farm, Mecca, ENYCE, 555-Soul, Roc-A-Wear
I put these brands into the same category because they all never really moved past the sweatshirt/t-shirt model. Roc-A-Wear recently attempted a relaunch of their brand but it didn’t have the traction to move past the launch party. Cross Colours showed the profitability potential for a Hip-Hop clothing line. Don’t be embarrassed if you ever owned some Cross Colours clothing. Be embarrassed if you STILL own some Cross Colours clothing.
