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A$AP Rocky became the envy of men, and some women, everywhere when he ended his performance at this year’s MTV Video Music Awards by clenching Rihanna’s backside.

The Harlem rapper is featured on the remix of Rih Rih’s Bangladesh-produced single “Cockiness,” and made headlines for not keeping his hands to himself; but he doesn’t understand why it’s such a big deal. “I thought it was just one of those moments,” he told Atlanta’s V103.

“I didn’t know everyone was really talking about it.”

When he’s not touching female body parts, he’s working on his debut and hitting the road for a national tour. In July, A$AP announced his Long Live A$AP tour kicking off Friday (Sept. 21) in Rhode Island. “It’s beautiful,” he said of the trek which features Schoolboy Q , Danny Brown, and the A$AP Mob. “If you into some punk rock sh-t you gon’ f-ck with us. If you into some backpack sh-t you gon’ f-ck with us. If you into some old school 90’s sh-t, you gon’ f-ck wit us. If you into some old school narly sh-t you gon’ f-ck wit us, and that’s all that matters.”

The  23-year-old is billed to hit more than a dozen locations, wrapping things up in November at Phillly’s Electric Factory.

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Photo: MTV