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Snoop Dogg…ahem, Snoop Lion loves the children. The rapper turned reggae artist offers up the video for “La, La, La,” the lead single from his Reincarnated album.

Little kids in costume, stop motion animation, graphics and Snoop rocking a lion pelt/cape type thing, after literally burying his Snoop Dogg persona, is featured throughout the video. The happy go lucky vibe of this affair fits nicely with the breezy Major Lazer production. Horror director Eli Roth, who also helped RZA write The Man With The Iron Fists, helms the video.

Watch the visual for “La La La” below.


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Photo: Snoop Lion