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Kid Ink has become the latest rapper to join PETA’s “Ink Not Mink” campaign, and commemorated his involvement with a performance at company headquarters in L.A., yesterday. The 26-year-old hit the rooftop of the Bob Barker Building, which houses PETA’s West Coast headquarters.

In a culture that celebrates opulence,  Kid Ink is standing up against wearing mink, revealing that the cause is personal. “As much as I just love my pets and animals. I could never think of my dog getting skinned or anything happening to him,” he told PETA in an exclusive interview  “Why wouldn’t I compare that to a rabbit, or a fox, or any other animal with a brain and a heart?”

The newly unveiled add shows the “Bad A**” rapper shirtless, covered in tattoos, and grabbing hold of the thick gold chain adoring his neck. He is also allowing fans an opportunity to win an autographed poster of his “Ink Not Mink” ad.

Joining forces with PETA add him to a list of other big names that have followed the same path, including Waka Flocka Flame, Travie McCoy, and Amar’e Stoudermire.

Check his interview with PETA, plus photos, below.

Photos: PETA

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