Samsung is coming for Apple’s crown .The tech company continues to give the competition a run for its money, with its popular Galaxy phones, and just introduced the S IV model, Friday (March 15).

The apparatus takes touch screen to a whole new level, by reading users’ eye motions rather than just relying on their fingerprints. Be it answering calls, or surfing the ‘Net,  Samsung has made it so easy for its customers to complete normal functions, that they won’t have to even touch the phone to do so. “You can do a lot with the Galaxy S IV without ever touching it,” noted writer, Mike Gikas. “The only phone that can do this are Samsung’s jumbo-screen Galaxy Notes, but those require you use an S Pen Stylist, which the S IV does not have.”

Thanks to the Smart Pause feature, videos will automatically pause if the user looks away. There’s also a photo editing option to remove things from images taken with the phone, without deleting the entire picture.

As far as the software and look goes, the phone is incredibly thin but has a 5-inch HD “Super AMOLED” screen, a 13 MP rear camera, and 2GB of RAM—twice that of an iPhone 5. Android Jell Bean 4.2.1. will remain the operating software,  alongside Samsung’s TouchWiz interface.

But even with tons of features, not everyone is on board.

From Venture Beat:

I’m going way out on a limb here, and cutting it off behind me.

But I have a theory. The more Samsung ‘adds value’  to Android by customizing a version of it for the Galaxy line of phones, as it’s doing with its new Galaxy S IV, the more it will suck. 

But companies, like people, do best when they stick to what they’re good at. Better yet, what they’re great at.

And let me tell you, there’s no way that Samsung is great at machine language translation. And facial/eye recognition to drive smart document scrolling. And building app stores for hundreds of millions of global users. And tying Kinect-style hand gestures to phone functionality navigation. And building a personal health/self quantification system. And programming a voice-controlled smart personal assistant. And implementing a ticket-and-card aggregating Apple Passbook clone. And any of a thousand other software-based features Samsung is adding to its phones  and laying at the pagan feet of the ruthless god called product differentiation.

With a choke-hold on the Android phone market, Samsung hopes that its latest product will add to the already impressive sales stats of 400 million total units sold last year, 57 million of which were smartphones.

The phone will be available on all four major carriers (Sprint, T-Mobile, Verizon, and AT&T) as well as telecom companies Cellular and Cricket Wireless. It drops April 26, and comes in black and white.

Click below to see photos.

Photos: Tech Radar/Atlantic Wire

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