If you’re familiar with Nardwuar and his brand of interviewing, then you know that it typically involves the Canadian music connoisseur surprising your favorite artist with gifts and little known facts about their pasts. Pharrell on the other hand came prepared to counter the Human Serviette with questions of his own during their most recent encounter at SXSW.
Nardwuar initially interviewed Skateboard P as per usual, and was looking to close out with his patented “Doot Doola Doot Doo … Doot doo!” catch phrase. The Neptune producer quickly intervened, saying “Well actually, I’ve got some questions for you.”
Much to his surprise, Nardwuar was greeted with a host of goods, the first of which was a bow tie made entirely of cheese that played to his addiction for the dairy product.
One of the interview’s most entertaining moments came when Pharrell gave Nardwuar a special present straight from his hometown. “I found this song that I think may be the origin of what we call ‘ratchet music’ today. This may have been Too $hort’s inspiration,” said the Virginia producer before bestowing a copy of the sheet music “Here’s a Ho! Vancouver.”
His reaction is priceless to say the least. See that and more in the full interview below.