“I used to drink Cristal, them fuckers racist.”–Jay Z
Rappers have had a long affinity for the high priced luxury champagne Cristal. In a 2006 interview with The Economist, Cristal managing director Frédéric Rouzaud viewed Hip-Hop culture as unwelcomed attention stating “that’s a good question, but what can we do? We can’t forbid people from buying it” when questioned about the champagne’s association with the bling lifestyle. Jay Z publicly denounced the brand which caused the majority of the Rap industry to turn its’ back on the gold bottle.