It was only a matter of time before YouTube expanded their empire into credible and tangible forms of expression. So come November 3, the first annual YouTube Awards will be making their presence felt in a major way in New York City. As Billboard reported earlier in the week, the Pop media darlings like Arcade Fire and Lady Gaga are among those set to perform at the groundbreaking event (streamed live from NYC’s Pier 36 for the world’s convenience), but the video behemoth didn’t shun Hip-Hop when it came to the nominees. The winners will be crowned by the users since it is them who make the website as popular as it is today.
Eminem snagged a nod for artist of the year with his Marshall Mathers LP 2 album set to drop a day after the award show while West Coast flagbearers in Kendrick Lamar, Macklemore & Ryan Lewis have been honored with breakthrough rights of passage in a few categories.
Funnyman Jason Schwartzman will be the host of the festivities with M.I.A. and
rapper PSY rounding out the performances. Peruse through the next pages for a list of the nominees as well as sample of their works up for fan review.