Lady Gaga as Polaroid's Creative Director

photo: WENN

Polaroid went from a garage startup to a billion dollar company before eventually filing for bankruptcy twice between 2001 and 2009. Now, Polaroid reports a 75% increase in purchases from the coveted 18-25 demographic, and adoption of Polaroid from the likes of Lady Gaga, FKA Twigs, and Lana Del Rey certainly hasn’t hurt.

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