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On Tuesday, December 16, 2014 Rihanna was named the creative director of Puma. Maybe it’s the type of vanity deal Kanye West referred to when he derided Polaroid for making Lady Gaga their creative director, or maybe we should all be contemplating why Rihanna might just save Puma.

With fellow pop sensation Beyonce signed on as the creative director of Pepsi, inking someone as well-known as Rihanna to a similar deal comes across as a smart move. And with Puma’s international brand bringing in billions, the risk is low. Just what will Rihanna be doing for Puma? Until we all find out, here’s a few reasons why Rihanna might just save Puma.

Photo: Instagram

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