Salt-N-Pepa caught a nice check when their 1987 hit “Push It” got repurposed for a Geico commercial. Thanks to the spot’s success, the groundbreaking female rap group graces the latest cover of Adweek magazine.
Cheryl “Salt” James and Sandra “Pepa” Denton discussed what they thought of being brand new to a whole generation of people that missed their 90s heyday.
What did you think when you heard about the Geico concept?
James: We got it right away. We thought it was hilarious. I read [the script] to my 15-year-old son and he said, “Oh my god, that’s brilliant. Do it!”
What’s been the public response?
Denton: We like to say that song is possessed because it’ll never go away. It has a life of its own. We’re fortunate and blessed that we made timeless music, and we knew we had our fan base. But since the commercial, we now have teenagers and all these young people coming up to us.
James: They think it’s a new song. Their moms have to tell them it’s 25 years old! It’s also reminded people of our personalities, how many hits we had, and our record sales … have gone up. It’s helped to open up more opportunities than we can even pursue.
Where’s Spinderella, though? Check out the full cover on the flip.
Clearly, these women do not age.