13 Album Publicity Stunts You Keep Falling For
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The “Surprise” Release Date
Everybody wants to “pull a Beyonce” and drop an album out of nowhere. Here’s the thing, bragging about how you’re avoiding the gimmick of a pre-album press rollout is a gimmick in and of itself. Most people knew Drake’s latest joint was dropping either an album or a mixtape way back in December.
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