Beyonce attending a screening celebrating the release of her self-titled visual album

photo: WENN

The “Surprise” Release Date

Everybody wants to “pull a Beyonce” and drop an album out of nowhere. Here’s the thing, bragging about how you’re avoiding the gimmick of a pre-album press rollout is a gimmick in and of itself. Most people knew Drake’s latest joint was dropping either an album or a mixtape way back in December.

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