Social Media Takeovers
Maybe social media is the next democratic wave in communication. Or maybe it’s just something A-listers only exploit when it’s time to plug product. Jay Z’s 2013 Twitter Q&A revealed “Oceans” was two years old, and he was a fan of Ab-Soul. The same has been true for Madonna and Nas’ respective “Ask Me Anything” sessions on Reddit or Eminem’s Facebook takeover. The motto is to keep fans wanting more.