What Rihanna can accomplish as a creative director and brand ambassador for Puma remains to be seen. We do, however, receive the first look at the singer’s inaugural campaign today.
Revealed on Twitter, the ad introduces Puma’s Pulse XT, which Rihanna sports with a visor and and hoody both featuring the brand’s logo. Puma’s tagline, “Forever Faster,” can also be seen on the image.
Peep the ad below. Also, be sure to check out Hip-Hop Wired’s assessment of why Rihanna will be Puma’s saving grace.