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If you ask Puff Daddy about the current events in the world, always expect dignified and well thought out answers.

The Associated Press recently caught up with Diddy to discuss what’s burning Baltimore, his plans to record, Jay Z’s TIDAL and his raunchy new fragrance video with his girlfriend, Cassie.

Take a look his soundbites in the gallery.


Photo: Dennis Van Tine/Future Image/WENN.com

Black Bill Gates

When asked about his hand in so many ventures, he simply states, “It’s philanthropy.”

“So for me, it’s what change can I make. So you were talking about Baltimore and Ferguson. As an African-American man, I have a responsibility in the future. I want to be able to do more things to affect change.”

Sex In A Spray

“It pushes the envelope, but it’s done in a very tasteful way. It’s more about your thinking about than what you’re seeing on the screen,” he says of the controversial presentation he used to unveil his new 3AM fragrance to the world.

Baltimore Rising

“Baltimore is something that people have to realize is not just something that is just occurring over this one tragedy. … The black community are the forgotten ones – just like people are in poverty all over this country, but especially the black community. So you have a lot of built-up frustration especially in the kids that see their future is bleak and they are being forgotten. People need to pay attention to that. … Something has to change soon.”

TIDAL Wave

“It’s a great idea for the artist to be involved in the distribution,” Diddy says, officially co-signing his longtime friend’s latest business move. “Everything takes time, so we’ll see in the next couple of years. But I would bet on Jay Z.”

Diversify Your Gangsta

“I’m an artist, but I’m also a businessman,” Diddy explains for those always asking why he’s always on the scene. “As a businessman it was important for me to diversify. I didn’t just look at myself as someone making music, I make lifestyles, so for me it was diversifying and just loving business and figuring out how to market and create brands for this generation, (which) is something I specialize in.”

The Music Man

“I’m going back in the studio now. I’m producing other people now. That’s how I started, producing. So I’m just in there having fun and really just experimenting with some things. But being able to launch new artists or artists that want a different sound for their next album – it’s exciting to get back into producing. If I come up with something great, I’ll make sure I release something.”

The Next Barack Obama?

“No not at all. I love what I do,” he says, shooting down rumors that he will hold office somewhere in the future. “I don’t like politics. I’m not a big talker. If I say I’m gonna run a marathon, I’m gonna run it. If I say I’m gonna put out a fragrance, I’m gonna put out a fragrance. If I say I’m gonna change the world for the positive, that’s what I’m gonna do.”

H/T: Billboard

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