Diversify Your Gangsta
“I’m an artist, but I’m also a businessman,” Diddy explains for those always asking why he’s always on the scene. “As a businessman it was important for me to diversify. I didn’t just look at myself as someone making music, I make lifestyles, so for me it was diversifying and just loving business and figuring out how to market and create brands for this generation, (which) is something I specialize in.”
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