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Snoop Dogg uses his football expertise throughout his every step of life (he recently gave Philadelphia Eagles’ head coach Chip Kelly an explicit earful that may align with diehard fans) and he’s using that carnal sports knowledge to launch a new talk show alongside the powerhouses of adidas and branding ideas of Cashmere Agency.

The upcoming show Turf’d Up will showcase “Coach Snoop” interviewing former NFL players, celebrities and sports personalities including Terrell Owens, Tony Gonzales, Robert Horry, George Lopez and more.

The eight-episode series will air Snoop’s YouTube Channel WestFestTV, starting on December 30 and will release new episodes each Wednesday afterwards.

“We have a long-standing relationship with Coach Snoop, which includes everything from working with him to design signature footwear, apparel and uniforms, to the sponsoring the SYFL—his grassroots football program,” Mark Daniels, vp of team sports for Adidas, told AdWeek. “Turf’d Up is the natural extension of our partnership and provides the perfect platform to showcase Coach Snoop’s talent, his knowledge of the game and how Adidas Football is the only brand that fuses sports and culture.”

Watch the trailer for the first season of Turf’d Up down below and subscribe to WestFestTV so you won’t miss a second of the postgame action.

Photo: WestFestTV