The year 2015 had more senseless shootings across the world than any civil human being cares to remember and the NBA is joining the anti-gun violence fight with a series of advertisements paid for by Everytown for Gun Safety, the gun control advocacy group created by former New York City mayor Michael Bloomberg.
NBA All-Stars such as reigning MVP Stephen Curry, Carmelo Anthony, Joakim Noah and Chris Paul star in the television spots that will air during the league’s quintuple-header of games on Christmas Day.
“I heard about a shooting involving a three-year-old girl over the summer,” Curry begins in the commercial. “My daughter Riley’s that age.”
“My parents used to say, ‘A bullet doesn’t have a name on it,’” Paul added.
It was actually Spike Lee who merged the deal between the professional ballers and the Everytown PSA, as he serves as a member for the board’s creative council. Earlier this month, the famed director released his latest movie Chiraq, which serves as his offbeat contribution to raising awareness about the nation’s gun violence ills.
“We know far too many people who have been caught up in gun violence in this country,” Kathleen Behrens, the NBA’s president of social responsibility and player programs, told The New York Times. “And we can do something about it.”
Watch the End Gun Violence spot above.
Photo: Everytown for Gun Safety