The campaign seems to be working already as many stations are either playing the music or at least responding to fans saying that they were already playing his music.
https://twitter.com/MattThePreacha/status/765993885931757568
Chance says that RapperRadio.com exists to push radio stations to play more independent music, although for now, the site only features his music. He does promise that it will take phases and tweaks to get to a point where it will “take over.”
This is the latest in a growing list of moves Chance is making to redefine how we think of independent artists and “free” music. He remains the first and only independent artists to perform on Saturday Night Live [he did it twice]. He released his latest album Coloring Book as an Apple Music exclusive. He’s also spearheaded another campaign to have the Grammys recognize streaming albums.
Photo: New Era
