King James took to his Instagram account recently to tease at an unnamed project the two are working on.
“We’re on our way to another shoot. Just finished one up with Ronnie Fieg. KITH. It’s going to be crazy. I can’t even tell y’all what we’ve got in store, but it’s going to be OD” the NBA superstar exclaimed.
Ronnie also took to social media and shared a snapshot of the aforementioned shoot with ‘Bron sporting a forest camouflage like hoodie saying “Today was a good day. Cube voice.”
The collaboration shouldn’t come as too much of a surprise as James’ longtime friend and business partner Maverick Carter sits on the KITH advisory board. Additionally, the Cleveland Cavaliers small forward recently announced he is working on a sneaker culture television show with HBO.
With a Pippen sneaker collab also in the works, you can be sure KITH will remain one of the hottest brands in streetwear.
Photo: Ronnie Fieg Instagram