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Tarik “Black Thought” Trotter is best known as the MC/Frontman for the legendary Roots crew, but now he’s serving as a pitchman for his hometown of Philadelphia. The Bad Lieutenant has been enlisted as a travel ambassador in a new campaign aimed at attracting Black visitors to the City of Brotherly Love.

Philadelphia Voice writes:

Visit Philly unveiled the campaign Tuesday night at restaurant and jazz bar SOUTH, screening the campaign’s documentary-style travel series, “We Got You,” which follows Black Thought and his collection of famous friends as they weave in and out of Philadelphia’s parks, restaurants and landmarks.

Each of the five videos focuses on a different area of visiting the city: culture, food, history, shopping and the outdoors.

Across the series, you’ll see Black Thought ordering cheesesteaks from Max’s Steaks alongside Dustin Ross, playing Skee-Ball at Spruce Street Harbor with Vanessa Simmons, wandering through Philadelphia’s Magic Gardens, and generally living his best Instagram-worthy life.

High key, that’s actually very dope.

Check out the full series, which features Luvvie Ajayi, Cory Townes, Tai Beauchamp, and more by following this link.

Photo: screen cap