Pharrell credits his friendship with BAPE founder Nigo to Jacob The Jeweler. Apparently, Nigo went to Jacob and would have him re-create all of Pharrell’s diamond chains for him in various colors for years before they met. Once they met and Pharrell saw his Bathing Ape line, P says that was the moment he started realizing that he could get into the fashion game as well. Also, P says he stopped wearing BAPE after Nigo sold the brand.

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