Ford Giving Away a Focus Titanium At The BET Awards
Ford has kicked off a sweepstakes that will award one lucky viewer the keys to a 2012 Ford Focus Titanium as part of The BET AWARDS Ford Focus Sweepstakes.
The sweepstakes, which kicked off late last week, ends at 8 p.m. EST on Sunday, June 26, and incorporates the use of Twitter as part of the final qualification process.
Consumers can register to enter The BET AWARDS Ford Focus Sweepstakes by visiting www.fordurban.com or www.bet.com/FordFocus.
Speaking on their ties to the 2011 BET Awards, Ford manager of Multiultural Marketing Shawn Lollie released a statement saying,
“Our integration into the “BET AWARDS 11′ is the latest example of our commitment to connecting with young urban adults as part of our efforts to heighten awareness for the all-new Ford Focus. The opportunity to not only showcase, but to also give away, a Focus during one of the top five cable award show programs was a natural fit for us. With the “BET AWARDS 11” partnership we are able to reach one of our core audiences for the Focus with an event that is relevant to them and in a manner that is truly unique to the Ford brand.”
