The Weeknd

The Weeknd returned with braggadocio in tow on his new single, “Often.” For added measure, the Canadian singer–songwriter bring the song to life onscreen in a new visual.

“King Of The Fall” is more than some twisted, egocentric term of endearment for The Weeknd. It’s the title of the singer–songwriter’s upcoming tour and the accompanying single he released last night.

“Often” could be indication of great things to come on the The Weeknd’s impending sophomore album, but before anyone hears that, he’ll embark on the “King Of The Fall” tour.

The Weeknd has released very little material since releasing his Kiss Land album. But as his verse on Ty Dolla $ign’s “Or Nah (Remix)” rings off on radio, he returns with a new cut called “Often.”