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Even though new music is atop of her fan’s wish list Beyoncé served her following big Athleisure energy this week. The queen gave the world a sneak peak of her upcoming drop.

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Whether or not adidas will cave and actually give into Kanye's demands remain to be seen (gotta wonder why he deleted that tweet after all), but Kanye is already laying out what he'd do from his executive chair and it involves a collaboration that's been decades in the making.

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Being fashionable means you are coordinated from head to toe. With the pandemic looking like it is here to stay it is a must that facial covers complete the cipher.

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And in a sign of unity, Nike's rival apparel company adidas retweeted the powerful message to remind everyone that we're all in this together.

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While we anxiously await the next season of our favorite FX series Atlanta (seriously, hurry up!), Donald Glover is out and about making moves. But his latest venture has gone up in flames before it really even began.

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The coronavirus has affected many worldwide in regards to health, but according to Adidas the virus isn’t only affecting people’s health—it’s also affecting their bottom line.

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It seems that orange and maroon might the foolproof colors for 2020. After Beyoncé cemented that scheme into popular culture Hip-Hop’s favorite Louisiana Kitchen felt in a ways.

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Christmas may be over, but Beyoncé is spreading the gift of her Ivy Park line to A-list celebrities.

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Saturday mornings for sneaker collectors has become a time of victories with way more L’s when it comes to the purchase of coveted kicks. The Beyhive is getting a bittersweet dose of this reality today (Jan. 17) while trying to cop gear from Beyoncé’s highly anticipated adidas x Ivy Park collection.

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Jonah Hill disappointed many people when word got out that he was no longer in talks to play The Penguin in Matt Reeves The Batman film, but he’ll be giving everyone a consolation prize of sorts as he’s partnering with adidas to release some Jonah inspired merchandise.

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Beyoncé has once again put the Internet on pause for one of her typically arresting photo shoots, this time to promote a brand collaboration that will surely be all the rage. The Houston superstar showed off her sizeable assets to promote the Ivy Park X adidas collection that’s due to come out this Friday.

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Beyoncé is about to give labels a run for their money in the fashion game. She has just given the masses a sneak peak at her upcoming sportswear drop and the BeyHive all here for it.