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It seems the shoe game will get thrown another curveball before the year is done. Two of the biggest names in footwear might be partnering up in the near future.

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According to rumors, adidas, and Prada are joining forces to drop a collaborative sneaker that should excite kicks enthusiasts.

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When it comes to sneakers “saved,” rapper Kanye West usually drops some thought-provoking designs. For some reason, he just can’t seem to get the slide thing right, and Twitter is clowning him for it once again.

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Fresh off the news of securing a partnership deal with adidas — which put him in elite company — in terms of professional gaming, Ninja is the latest guest on Sneaker Shopping with Complex.

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Reebok is a subsidiary of adidas, so this should have happened a while ago. Today (Sept. 26), the brands announced they will be combining forces to bless Reeboks’ classic Instapump Fury with adidas’ ever-popular Boost cushioning.

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H.E.R. is known for her smooth vocals but it looks like she’s also a sneakerhead. The Soul crooner recently helped adidas and Foot Locker launch its new Asterisk Collective sneaker pack.

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adidas reportedly has added another big name to its extensive list of celebrity influencers.

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On the cutting edge of sports apparel and fashion for decades, adidas is now venturing into the sports headphones space. The classic brand has partnered with Zound Industries to release a pair of innovative wireless headphones geared towards casual listeners to fitness fanatics.

Tech

Tyler “Ninja” Blevins already secured the bag when he ditched Twitch for Microsoft’s streaming platform Mixer. Yesterday (August 27) the professional gamer and ridiculously popular streamer became adidas first individual eSports partner.

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Who would’ve ever thought that a sneaker brand’s hottest line would be coming from some of Hip-Hop’s biggest rappers? We did, but that’s neither here nor there.

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Yesterday (August 19 Pharrell Williams announced his new adidas Originals campaign, “Now Is Her Time.” The new campaign is all about female empowerment “through the power of representation and bold voices,” and features powerful women from different backgrounds the allies that support them.

KICKS

adidas and AriZona Iced Tea collaborated for a sneaker collection and were supposed to open up a pop up shop in NYC. It was a great idea but the availability of sneakers for sale at $0.99 caused enough chaos for NYPD to shut it down.