When the news started floating about that Blac Chyna was locking in a shoe deal with adidas, those in the know couldn’t help but think, “Yeah right.” It turns out that the three stripes and Rob Kardashian’s baby mama have no such deal in the works, at all.
Ronnie Fieg’s KITH has been an essential brand for a long minute, and every well-appointed collaboration raises its stock in the streetwear and fashion scene. The latest is with adidas Consortium, which has culminated in a pop up shop in Colorado as well as a couple of sneaker models; the UltraBOOST Mid and the Response Trail […]
The year of Yeezy continues to roll on as in just a few days the highly anticipated Yeezy Boost 350 V2’s will drop, hence, inciting the kinds of hysteria that can only be matched by the crowds at his Life Of Pablo tour.
It seems like since coming into the game Kanye West’s been a Hip-Hop fashionista. But it wasn’t until the artist formerly known as the Louis Vuitton Don collaborated with adidas that his eye for needle threading really began to get attention (though his Nike’s were nothing to sneeze at either).
It’s easy to see why adidas UltraBOOST is a sought after shoe—Boost tech, superiors comfort and crispy clean aesthetics. Adidas just revealed so more flavors that will be difficult to find by outfitting the kicks in college football inspired colorways.
Kanye West‘s impact on the sneaker game and sneaker culture is plain undeniable. But just in case there is any doubt left, the rapper/producer/designers is going to be cooking up proper YEEZY basketball sneakers with adidas in 2017.
adidas is winning, with plenty of thanks going to its BOOST cushioning tech. One of the models that benefit is the adidas UltraBoost Uncaged, which gets a few new colorways on July 27.
Today, Kanye West and adidas announce a shiny new deal that will spawn a YEEZY brand that will soon include retail stores, athletic apparel. Although the financial terms weren’t part of the announcement, it can reportedly be worth billions if all goes to plan.
Today (June 29) adidas and Kanye West just made sure their relationship will be long term with the announcement of the YEEZY brand. Far more than just a collection, the brand feature men’s and women’s footwear, apparel and accessories, and both streetwear and athletic attire—as well as stores.
April 15 is Jackie Robinson Day in Major League Baseball. Today (April 7), adidas Baseball unveiled it special edition inspired cleats to celebrate the man who broke the color barrier in pro baseball along the way to a Hall of Fame career.
Yes, Nike is still king of the streets but for the past few ticks adidas has been gaining ground on its rival by leaps and bounds and is even finding itself having a difficult time keeping up with supply and demand. Enter Jon Wexler.
What, you thought Snoop Dogg‘s empire was limited to music, web shows and smoking accessories? Today, adidas and Snoop Dogg announced the limited edition the 2016 Snoop Dogg adizero 5-Star 5.0 “Money” cleats.
