The NBA playoffs are officially underway, and for sneaker aficionados that means plenty of sneaker heat to lust after. Jordan Brand does its part to satiate (or spark) fans thirst to see what their favorites players are rocking thanks to their PE (player exclusive) kicks for the likes of Chris Paul, Russell Westbrook, Carmelo Anthony […]

The 2013 Jordan Brand Classic is going down April 13 as the Barclays Center in Brooklyn. As a bonus, Drake will be performing immediately following the coveted high school all-star game. 

This week fans receive a double dosage of homage for Jordan Brand’s “XX8 Days Of Flight” campaign with another track, this time featuring the unlikely trio of Jadakiss, Styles P, and wait for it… Bow Wow. Titled “All Js,” the song expands on the previously explored theme of how the Jordan sneaker is important to Hip-Hop culture.

It’s day five of the “Jordan XX8 Days Of Flight” campaign, and Jordan Brand commemorates its promotional efforts for the the Air Jordan XX8 (28) with another eargasm, this time by seasoned vet MC Lyte. Aptly titled “Jordan Effect,” the track features the Brooklyn lyricist utilizing her dexterous flow to praise the lineage of the infamous Air Jordan […]

Jordan Brand announced last month the impending arrival of the legendary hall of famer Michael Jordan’s latest signature shoe, the Air Jordan XX8 (28). To help commemorate the release of the high-end sneaker, the Jumpman team gets Hip-Hop legends Big Daddy Kane and DJ Premier together for the track “28 Bars Of Kane.” 

Yesterday, Jordan Brand unveiled the Air Jordan XX8 (28), which is being touted as the most technically advanced Air Jordan yet. In an event space in NYC’s far West side, on hand were Spike Lee, Carmelo Anthony, Russell Westbrook and storied designer Tinker Hatfield to debut Michael Jordan’s latest signature shoe.