Rappers and producers often get the praise they deserve, but executive producers —the person who oversees the development of the album— are sorely undervalued.

juelz santana, News, Video

Juelz Santana’s long in the works new album is turning into a myth, but it will probably avoid the fate of Detox. While on MTV’s RapFix Live, the Dipset rapper revealed his forthcoming LP, titled Born To Lose, Built To Win, will be executive produced by Lil Wayne.

jay-z, News, Sports, Video

Today is a national holiday for sports fans and game junkies alike. NBA 2K13, which is executive produced by Jay-Z this year, finally hits stores today. The dominant video game in basketball and sports recruits two of the most dominant figures in their respective fields for the latest advertisement. 

jay-z, News, PHOTO OPS, Sports

As if Jay-Z didn’t need anymore props, now game geeks can thank the god MC for NBA 2K13’s latest advancement. Yesterday, 2K Sports announced that the legendary 1992 USA Olympic Basketball team, also known as “The Dream Team,” will be in NBA 2K13 and you can thank the game’s executive producer for that. “The Dream Team wasn’t going to […]

jay-z, News, Sports, Video

Jay-Z is being advertised in this new spot for NBA 2K13 as the executive producer of the video game. Now as a minority owner of an NBA team, we are not sure how exactly this is supposed to work, nor how someone executive produces a video game. Is Jay-Z going to manage the music on the game? […]