That’s Rocawear: 99′-11′ Rapper Kendrick Lamar, executive Steve Stoute and stylist June Ambrose are a few of the people that lend their input to this video highlighting the impact and reach of the Rocawear brand started by Jay-Z and Damon Dash over a decade ago. Naomi Campbell also spoke about her involvement in the ad […]


Our sister site Style Blazer recently caught up with Jameel Spencer, the brains behind Jay-Z’s apparel brand, Rocawear. Remember when the clothing line launched back in 1999? Certified Hip-Hop heads across the country were decked in baggy denim and logo hoodies trying to emulate the Roca-A-Fella Records style. Fast forward to 2011, and the business […]