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Our sister site Style Blazer recently caught up with Jameel Spencer, the brains behind Jay-Z’s apparel brand, Rocawear.

Remember when the clothing line launched back in 1999? Certified Hip-Hop heads across the country were decked in baggy denim and logo hoodies trying to emulate the Roca-A-Fella Records style.

Fast forward to 2011, and the business savvy company births an online marketing campaign, featuring short videos from an array of talented artists, to essentially expand Rocawear’s awareness beyond the urban street wear market. Smart move.

Peep The Interview On The Brand’s growth.