You can’t really call it a comeback because Fabolous has been here for years. Yet and still, his “technically” 2015 album, The OG Project and recent alignment with Roc Nation has the Brooklyn boy back on his A-game.
While Fabolous decided to take it back in time for 37th birthday bash, Rocawear BLAK decided to bestow on him the honor of becoming the face of their collective fade into the darkside. The latest offset collection from Jay Z’s storied brand is being touted as a personification of an unapologetic aesthetic, merging creative energy […]
Fabolous is getting his model on. The Brooklyn rapper stats in a new campaign for the Rocaward BLAK clothing collection for the Holiday 2014 season.
In honor of what would have been Jimi Hendrix 70th birthday last week, Rocawear is paying homage t to the late music legend in their Spring 2013 Collection.
Occupy Wall Street may have lost some of the fervor that drove the movement to international fame last year, but they’re still ready to do battle. The group has a bone to pick with Jay-Z for allegedly telling Russell Simmons that he wasn’t sure what the protests at New York City’s Zuccotti Park, were even […]
Shawn “Jay-Z” Carter made a splash in the news after being named as one of the many investors in developer Bruce Ratner’s plans to acquire the New Jersey Nets and move the team to the rapper’s native Brooklyn. Although Hov’s ownership stake is considerably small, his brand and the impact felt throughout the organization is […]
The Occupy Wall St. movement has been relatively quiet in recent months, but they are still very much fighting for the cause. Supporters of the global movement are holding “May Day” rallies in New York City and other cities across the nation, today. In accordance with the original motivation behind their discrepancies, protestors in Manhattan […]
UPDATE: Hova couldn’t wait. The New Jersey Nets played their last game in the Garden State a couple of days ago and while NJ Governor Chris Christie feels a ways (“Good riddance,” he said), Brooklyn, and partial owner Jay-Z, is another step closer to welcoming their NBA franchise. Deadspin reports that the photo below, unwittingly […]
Jay-Z and his Rocawear brand are still going strong. The company just announced a new partnership with the New York Yankees. Being that Brooklyn’s finest is almost always rocking his Yankees fitted, this new merger comes as no big surprise, and marks another strong feat for the brand, which has been plagued by rumors of financial […]
Rocawear’s first television commercial features Jay-Z, of course, talking about his development from Marcy resident with a dream to music mogul with a gang of assets. The Empire State building, asphalt basketball courts, album plaques and Rocawear gear are some of the visuals featured in the :30 second spot. The music in the background is […]
Rocawear Lays Off 28 Employees Day Prior To Blue Ivy’s Birth While Jay-Z was busy basking in the “glory” of his newborn daughter, Blue Ivy Carter, former employees who one occupied his Rocawear offices in New York City had to find new jobs. The lifestyle clothing brand Hova co-founded laid off half of its staff […]
That’s Rocawear: 99′-11′ Rapper Kendrick Lamar, executive Steve Stoute and stylist June Ambrose are a few of the people that lend their input to this video highlighting the impact and reach of the Rocawear brand started by Jay-Z and Damon Dash over a decade ago. Naomi Campbell also spoke about her involvement in the ad […]
Our sister site Style Blazer recently caught up with Jameel Spencer, the brains behind Jay-Z’s apparel brand, Rocawear. Remember when the clothing line launched back in 1999? Certified Hip-Hop heads across the country were decked in baggy denim and logo hoodies trying to emulate the Roca-A-Fella Records style. Fast forward to 2011, and the business […]
Jay-Z is obviously a man with a sense of humor now that he’s tapped comedian Affion Crockett to play him in his latest Rocawear ad. And in it, we see the star of the “In The Flow” sketch comedy series donning a trademark baseball cap like Hov and rapping about the clothing line before breaking […]