Hip-Hop Wired chops it up NBA 2K’s Ronnie Singh, aka Ronnie 2K and Vice President of Global Marketing for NBA 2K Alfie Brody, about the next installment in the annual video game franchise.

These “SoundCloud rapper’s” dreams have come true thanks to the 2K Beats The Search Contest, which will now see their tracks live in NBA 2K22.

Kevin Durant is set to make his Brooklyn Nets debut in December. Before that happens, he is continuing to secure the bag off the court.

Kevin Durant’s latest signature sneaker the KD13 is the next pair of kicks that will be featured in the Nike x NBA 2K gamer exclusive program.

Ronnie Singh, aka Ronnie 2K, 2K's Director of Digital Marketing, is currently catching heat on Twitter after he unknowingly, we assume, called DeMarcus Cousins a d*ck during a live stream.

The NBA already embraced esports with the creation of the NBA 2K League, and now the league will reportedly have its stars playing NBA 2K against each other. According to Yahoo Sports reporter Chris Haynes, the NBA will hold a 16-player  NBA 2K tournament that will last 10-days and will air on ESPN. 

What makes video games great, especially sports-related ones, is the realistic player models thanks to next-generation scanning technology. So now when you play NBA 2K or FIFA, for example, you get every detail including the player’s tattoos, but the body ink that is now the norm is becoming an issue for developers cause the athletes […]

*Update* TMZ is now reporting that rapper Backpack Kid popular is also suing the developers of Fortnite and NBA 2K for incorporating his dance ‘The Floss’ in the games. Per TMZ: Backpack Kid tells us his mom and manager feel Fortnite is taking advantage of him, and he’s letting the grown-ups handle the legal process.  […]

Tattoos on NBA players are as common as the Nike sneakers on their feet. So with today’s scanning technology, its no surprise players body ink makes into the game. 2K’s constant desire to give its players the most realistic basketball video game experience possible every year with NBA 2K  has landed them in some legal […]

2K cares if don’t nobody else care. The publisher behind the fan-favorite NBA 2K basketball video game franchise is giving back to the community in a big way, and it’s using the sport of basketball.