This latest ad is just one of many questionably racist issues the company has had to apologize for.

Even with Beyoncé running the halftime show, “all the single ladies” weren’t tuned in to Super Bowl XLVII. Ratings for the Super Bowl dropped from the year before.

One of two potential Super Bowl commercials advertising the new Volkswagen Beetle has been looked at as racist. The spot, which has been released early to gauge consumer response, features a White worker  (“Dave” from Minnesota) mimicking a Jamaican accent.