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Even with Beyoncé running the halftime show, “all the single ladies” weren’t tuned in to Super Bowl XLVII. Ratings for the Super Bowl dropped from the year before.

Sunday’s game was viewed by an average of 108.41 million viewers, in comparison to 111.3 million who watched last year. According to CBS, the Super Bowl was still one of the top-three most watched programs in the network’s history.

Another sour note were the commercials, which made headlines for being pretty dismal across the board. “Overall, the lot was rather mediocre,” said Proctor & Gamble former marketing consultant, Jim Stengel. “Advertisers and agencies need to buckle down on strategy. So many of these lacked strategy.”

Broadcasters paid as much as $4 million for a 30-second spot. Among those  that turned heads were ads from Tide, Chrysler’s Dodge Ram, Budweiser, and the Taco Bell “elderly gone wild” spot.

The big commercial flop of the night was Go Daddy’s tongue-kissing extravaganza featuring model Bar Rafaeli, and actor, Jesse Heiman. Heiman played a nerdy character smooching Rafaeli to show how the company represents two distinct sides coming together as one.  Wall Street Journal reporter, Tao Jones commented that he “personally felt sick to his stomach watching a nice guy like Heiman sucking face with someone who exchanged saliva with Leonardo DiCaprio.”

Further along in his review, Tao lashed out at the entire concept of an attractive woman making out with a seemingly unattractive character. “Here’s the deal, bros: Embracing the notion that Heiman and others who look like him are weird, ugly, freakish loser is validating what the jocks and frat boys and populars have always said as they were stuffing us in garbage cans and yanking our underwear over our heads. It’s absurd—and more than a little sad.”

Volkswagen’s overhyped “No Worries” commercial also failed to get people talking, null of the short-lived racist stamp given to the ad for featuring a White man speaking in a Jamaican accent.


Photo: Christopher Polk