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A new health campaign by the National Health Service pamphlet has got British citizens tizzy. Dubbed the “Orgasm A Day” campaign and directed toward school children, teens, and those entering college, the campaign preaches the positive effects that are enjoyed by those who have a safe, active sex life.

The informative little booklet, a pamphlet, officially called Pleasure, cites health promotions experts when informing of the health benefits that accompany a healthy sexual appetite and proper nutrition. For too long, say its authors, experts have concentrated on the need for “safe sex” and loving relationships while ignoring the main reason that many people have sex, that is, for enjoyment.

Met with various degrees of persecution and marred by controversy, it would be a gross understatement to say that this unorthodox method of sex education has been able to fly under the radar with little turbulence; and though that may be the case, the amiable cause that spawned its creation has drawn many supporters to its message.

Steve Slack, the director of the Center for HIV for the National Health Service’s office at Sheffield and one of the authors of the controversial document, argues that it was not the intent of the pamphlet to promote teenage sex, but rather, to make sure that young people make better decisions when it comes to their sexuality. Slack also believes that teenagers have the same rights as an adult to enjoy a good sex life as long as they are making their decisions free of peer pressure and become fully informed on the good and bad the act has to offer.